Holden KaoBrand designer with a focus in
print & packaging.
Currently designing at hims & hers
CV
Selected Work
Hims & Hers
HealthcarePackaging
Live Nation
EntertainmentBranding & Identity
Wonder
Food & Beverage
Branding & Packaging
Pepsi
Food & Beverage
Branding & Art Direction
Plenty of Fish
Consumer Tech
Branding
Peoplehood
Experiential Wellness
Branding
Pepsi
Brand Identity & Packaging
Agency: Mrs&Mr
For a brand shaped by culture and constant reinvention, Pepsi’s next chapter looks forward without losing its past. Reimagined through a challenger mindset, the visual identity balances nostalgia and progress, resulting in a flexible system and new logo created in close partnership with the PepsiCo design team.
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