PepsiBrand Identity & Art DirectionAgency: Mrs&Mr
In its dynamic 125-year history, Pepsi continuously innovates. Recognizing the need for evolution, Pepsi is reshaping its visual identity with a challenger mindset, honoring its legacy while charting a course toward a bold future. In collaboration with the PepsiCo design team, we created a brand new system that showcases a brand new logo and visual identity emboding both nostalgia and innovation.
©Holden Kao. All Rights Reserved. 2024Get in Touch! Open to Contract and Full-Time Opportunities. Available for Relocation.