Holden KaoInfo
CV
Brand and packaging designer working through typography, structure, and material to shape distinct brand systems.
Selected Work
IndustryYear
Hims & Hers
Healthcare2025
Live Nation
Entertainment2024
Wonder
Food & Beverage
2023
Pepsi
Food & Beverage
2023
Plenty of Fish
Consumer Tech
2022
Peoplehood
Experiential Wellness
2022
Pepsi
Brand Identity & Packaging
Agency: Mrs&Mr
For a brand shaped by culture and constant reinvention, Pepsi’s next chapter looks forward without losing its past. Reimagined through a challenger mindset, the visual identity balances nostalgia and progress, resulting in a flexible system and new logo created in close partnership with the PepsiCo design team.
Index
©2026