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PepsiBrand Identity & Art DirectionAgency: Mrs&Mr  
In its dynamic 125-year history, Pepsi continuously innovates. Recognizing the need for evolution, Pepsi is reshaping its visual identity with a challenger mindset, honoring its legacy while charting a course toward a bold future. In collaboration with the PepsiCo design team, we created a brand new system that showcases a brand new logo and visual identity emboding both nostalgia and innovation.

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