ArtTo 2020

York University
Student Centre Rebrand

York University
Student Centre Rebrand

Branding a virtual experience for Canada's Art Fair 

Corporate Identity

The Toronto Biennial of Art is an international contemporary visual arts event that transforms the city with exhibitions, talks, and performances that engages with the world’s most pressing issues of our time.

As York built their second student centre at their Keel campus, their services has expanded dramaticly and needed a new branding that capable of accomidating to their different needs.  The new branding is adaptable and can be viewed as a system by using geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

Ignite is a photo journalistic magazine that shines light on subjects that the public might not know about, asking those who would know best, and revealing their unique perspectives. By telling genuine stories through first-person interviews and original photography, Ignite Magazine hopes to bring an up close and personal point of view to the audience. 

York University opened their second student centre in 2018 at their Keele campus. Their services have expanded dramatically, demanding for a new branding that is capable of accommodating to the different sections of the student centre.  The new branding is adaptable and can be viewed as a system by adopting geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

York University opened their second student centre in 2018 at their Keele campus. Their services have expanded dramatically, demanding for a new branding that is capable of accommodating to the different sections of the student centre.  The new branding is adaptable and can be viewed as a system by adopting geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

Team

Agency: Puncture Design

Creative Director: Jason Green 

 



Account Manager: Rashad Maharaj
 

Project Manager: Melissa Leila

 

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