North by North East

York University
Student Centre Rebrand

York University
Student Centre Rebrand

Branding a music & gaming festival

Corporate Identity

North by North East is an annual music and arts festival held each June in Toronto. Over 200,000 attend the festival every year focues on live music, but also includes a film, comedy, and eSports. I contributed to the project by expanding on the branding as well as creating digital and print assets.

As York built their second student centre at their Keel campus, their services has expanded dramaticly and needed a new branding that capable of accomidating to their different needs.  The new branding is adaptable and can be viewed as a system by using geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

Ignite is a photo journalistic magazine that shines light on subjects that the public might not know about, asking those who would know best, and revealing their unique perspectives. By telling genuine stories through first-person interviews and original photography, Ignite Magazine hopes to bring an up close and personal point of view to the audience. 

York University opened their second student centre in 2018 at their Keele campus. Their services have expanded dramatically, demanding for a new branding that is capable of accommodating to the different sections of the student centre.  The new branding is adaptable and can be viewed as a system by adopting geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

York University opened their second student centre in 2018 at their Keele campus. Their services have expanded dramatically, demanding for a new branding that is capable of accommodating to the different sections of the student centre.  The new branding is adaptable and can be viewed as a system by adopting geometric shapes that symbolize the different elements and areas that make the the student centre so unique. 

Team

Studio: Puncture

Creative Director: Spencer Cathcart

Account Manager: Rashad Maharaj

 

 

 

 




Designers: Seita Soto, Ellen Micallef

Project Managers: Melissa Leila, Genisis Guilarp

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