Selected Work

Live NationBrand Identity & SystemAgency: Mrs&Mr
Live Nation is a global entertainment company at the forefront of live event experiences, uniting people to celebrate the power of live entertainment. The brand refresh adopts a system designed for seamless expansion across diverse divisions, programs, and initiatives.

Plenty of FishBrand Identity & UI Design Agency: Mrs&Mr
Online dating can feel so forced and awkward, espically in a category that emphasizes the pressure singles feel to stand out and hit it off. POF stands alone as a laid back, friendly experience through playful illustrations and copy writing. Through a complete rebrand, we created a welcoming dating destination designed for people to get to know each other naturally, more like in real life.

PeoplehoodBrand Identity Agency: Mrs&Mr
Peoplehood is a groundbreaking hub where individuals come together to
cultivate relational fitness – essentially, a workout for your relationships. Bringing this dynamic vision to life, a fresh visual identity was crafted to extend seamlessly across spatial, social, digital, and merchandising touchpoints.

PepsiBrand Identity & Art DirectionAgency: Mrs&Mr  
In its dynamic 125-year history, Pepsi continuously innovates. Recognizing the need for evolution, Pepsi is reshaping its visual identity with a challenger mindset, honoring its legacy while charting a course toward a bold future. In collaboration with the PepsiCo design team, we created a brand new system that showcases a brand new logo and visual identity emboding both nostalgia and innovation.

WonderBrand Identity & IllustrationAgency: Mrs&Mr
Branding Marc Lore's fast-growing, innovative food business that delivers restaurant-quality food, created by America's most celebrated chefs. We were tasked with creating a brand that ties in world famous restaurants under the Wonder brand through retail and digital platforms.

ArtToBrand Identity Agency: Puncture
Art Toronto is Canada’s international fair for modern and contemporary art. Since 2000, they have been dedicated to supporting art in Canada, connecting audiences to local, national and international galleries, and promoting diverse creative practices. We revitalized an existing visual system, creating a fresh, elegant look tailored for a broader audience. The updated brand was integrated onsite, in print, out-of-home and digital marketing campaign.

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